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Sprint Breaks with CTIA Peers to Actively Promote Driving Safety

Sprint has taken a very different path on cellphone use and driving safety than CTIA and its other large members. On May 4, 2010, Sprint announced

“Five years after creating a free interactive program - Focus on Driving - to educate teenagers on the dangers of driver distraction, Sprint (NYSE:S) is expanding its mission to support two nationwide programs that educate teenagers and adults of all ages on the importance of safe driving in today's wireless world.”

Thus while CTIA believes “ text-messaging while driving is incompatible with safe driving” and supports proposals to “restrict or limit cellular use by inexperienced or novice drivers” it also says “the wireless industry is neutral on outright bans of cellular use while driving and hands-free legislation.” Not only is the CTIA neutral on legislative bans, its public service announcements only deal with teen issues. Thus CTIA does not want to point out any dangers of cell phone use while driving for “experienced drivers”.

Sprint is a cosponsor of Oprah’s No Phone Zone website and its “No Phone Zone Pledge

Just like VZW should be praised for breaking with CTIA on its view that SAR data should be buried since any FCC approved cellphone is “safe”, Sprint deserves praise from breaking with the “party line” here and focusing of the safety of its customers and the public.

The site cosponsored by Sprint also donates all profits from its sales of merchandise to FocusDriven which “raises awareness and supports victims of motor vehicle crashes involving drivers using cell phones.” FocusDriven will probably not be invited to the CTIA convention - never again to be held in SF - since their site has the following message:

“Each year, thousands of families suffer the loss of loved ones needlessly at the hands of drivers distracted by their cell phones. Whether texting, using hands-free or handheld phones, these drivers not only put their lives on the line, but they risk killing others on the road.

FocusDriven provides victims of cell phone distracted drivers, and their friends and families, with an outlet for sharing their stories. We also provide those interested in this issue with opportunities to get involved.

FocusDriven can help you petition your state legislation; educate your friends, families and coworkers about the hazards of distracted driving; or share your story with state representatives to help support legislation for safer roadways.”

FocusDriven supporters and advocates know, and many have experienced, the very real consequences of drivers distracted by their cell phones. We ask you to make the pledge to not drive distracted, share what you learn on our site with those you know and get involved to help make our nation’s roads safer.

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