As the moguls of the cell industry gather in Las Vegas for CTIA’s Wireless 2010 conference, Parade magazine, the Sunday insert in many newspapers and the most widely read magazine in the U.S., with a claimed circulation of 33 million and a readership of 73 million has the featured story shown above.

I do not believe that the Parade article reasonably discusses the present situation on safety of cell phones.

But the cellular industry brought this PR disaster on themselves by being in a severe state of denial on this issue and the public’s rightful interest in it. The cellular industry strongly fought Chmn. Kennard’s plan to make SAR data readily available on the FCC website. They did not want the public to have access to which phones have lower SARs.

I have previously contrasted policies of CTIA with its French counterpart, AFOM.

AFOM makes reasonable suggestion on how you can decrease your exposure to RF, why can’t US industry do the same?

Actually RF exposures are probably decreasing in general as operators build out their networks and decrease the average distance to cell towers from users. Broadband uplinks from users could increase exposures, but in reality mobile broadband use is generally asymmetrical with little uplink traffic.

However, the industry’s bold attempt in Docket 10-4 to kill off the cellular amplifier industry because a few poorly designed models cause interference (rather than adopting standards to prevent such designs) will increase exposures in fringe areas.