The Cellular Industry's Ongoing PR Problem
The above Google search result summarizes the ongoing PR problem for cellphone industry. Yes, there is no proof that cellphones cause cancer or any other pathology and your blogger has no better information or even strong feelings. But the PR strategy taken by the industry, apparently driven by the goal of minimizing liability in any future litigation is that since cellphones meet all present government standards there is nothing to worry about. Trust the government and trust the cellular industry. A CTIA website says:
Leading health organizations, such as the National Cancer Institute, the World Health Organization, the American Cancer Society, and government agencies including the Federal Communications Commission and the U.S. Food and Drug Administration agree that the weight of the scientific evidence has not linked the use of wireless phones with any health problems, including cancer. However, it is also generally agreed that more definitive research should be conducted in areas such as children's use and long-term use.
The same website, which is rather hard to find, goes on to say:
What can I do to reduce my exposure to RF?
It is important to remember every cell phone in the United States must comply with the FCC's safety standards, and that there are no known risks from being exposed to RF emissions from cell phones. Still, if you want to take steps to further lower your exposure, you can use an earpiece or a headset. You may also use the device's speaker function, keep your wireless device away from your body when it's on, or limit the amount of time you hold the cell phone next to your head. Some marketers offer shields they claim protect a user from RF energy. Since there are no known risks from being exposed to RF energy emitted by a cell phone, there's no reason to believe such shields reduce risks. In fact, the Federal Trade Commission has successfully prosecuted shield manufacturers for false and misleading claims.(emphasis added)
Thus while trying to tell you how to reduce exposure, they get sidetracked on telling you it doesn’t matter and watch out for scam artists who sell ineffective “shields”. Yes, “shields” are ineffective because they really don’t work and function mainly to produce income for their promoters - not because there is not necessarily a valid reason to reduce exposure.
Perhaps readers are bored of me comparing CTIA’s position with that of its French counterpart, AFOM. So here is another viewpoint, this time from the Swiss government’s Federal Office of Public Health:
Doesn’t this make more sense that the present CTIA website or the FCC’s information (which was mysteriously changed without any public explanation last year to delete the suggestion that lower SAR might decrease exposure)?
When the new WHO report on cancer was released, I noticed a commentator on NBC’s Today show, the most popular morning show in USA, say that you have to put this in perspective: clearly more people get killed in cellphone-related car crashes than cancer. With that in mind, the nonpartisan Congressional Research Service recently updated its report Text and Multimedia Messaging: Emerging Issues for Congress:
According to the U.S. Department of Transportation, approximately 16% of fatal automobile crashes and 80% of all crashes in 2008 were caused by distracted driving. While reading and composing text messages while driving is only one of numerous factors that can lead to distracted driving, such activity is a growing concern among safety and regulatory groups. In response to this concern, there have been various actions taken at the federal and state levels.
Note that this “action” does not include recent federal legislation as CTIA has effectively derailed all bills on this topic in both the current and previous Congress. Bravo!
Finally, could things get even worse for the industry’s lawyer-driven PR strategy?

Note that this is not from some “tree hugging” environmental group or antitechnology group, but is the most popular story today on an advertiser-supported wireless “techie” website RF Globalnet.
New WHO Finding on Cellphones: Will CTIA Let FCC Take a More Proactive Stand?

Today the World Health Organization’s International Agency for Research on Cancer (IARC) released the above statement on a possible connection between “wireless phone use” and cancer.
CTIA’s ever quotable John Walls responded,
“Today, an International Agency for Research on Cancer (IARC) working group in Lyon, France categorized radiofrequency fields from cellphones as ‘possibly’ carcinogenic based on ‘limited evidence.’ IARC conducts numerous reviews and in the past has given the same score to, for example, pickled vegetables and coffee. This IARC classification does not mean cellphones cause cancer. Under IARC rules, limited evidence from statistical studies can be found even though bias and other data flaws may be the basis for the results.“The IARC working group did not conduct any new research, but rather reviewed published studies. Based on previous assessments of the scientific evidence, the Federal Communications Commission has concluded that ‘[t]here’s no scientific evidence that proves that wireless phone usage can lead to cancer.’ The Food and Drug Administration has also stated that ‘[t]he weight of scientific evidence has not linked cellphones with any health problems.’”
CNN posted the following video on the issue:
Your blogger agrees with the tone of the CNN video. There is no need to “freak out”, but we should try to reduce exposure in reasonable ways. This is something that has been proposed here several times along with references to to the proactive stance of CTIA’s French counterpart.
Unfortunately, CTIA and its members are still stonewalling behind the viewpoint that since cellphones meet all present federal standards, nothing else is needed. Industry sources tell your blogger that this is based in part on trying to limit industry liability if health problems are later found. I hope the public finds that reassuring and is glad to know that FCC supports CTIA’s parochial interests in this matter.
Gupta: Cell phones, brain tumors and a wired earpiece -- CNN
On May 20, CNN posted the above video with an accompanying article where Dr. Sanjay Gupta talks about cell phones and brain cancer. Besides being CNN's chief medical correspondent, Dr. Gupta is an assistant professor of neurosurgery at Emory University School of Medicine and associate chief of the neurosurgery service at Grady Memorial Hospital in Atlanta, Georgia. In 2009, it was widely reported that he was offered the post of Surgeon General in the Obama Administration but turned it down.
In the face of repeated alarmist claim that cell phone use causes brain cancer, CTIA and the cellular industry responds with stonewalling that this is no proof and that cell phones meet all government standards - both literally true. Critics though focus on brain cancer although occasionally mentioning a large laundry list of other pathologies - all without any credible evidence. Why the focus on brain cancer as a possible impact of cell phone use? Probably scare tactics from the anticellular forces since brain cancer is one of the scariest diagnoses around and it thus helps grab headlines. Other possible pathologies just don’t get the same headlines.
Faced with this emotion loaded but evidence lacking threat, CTIA responds with legal stonewalling which industry sources says is focused on minimizing industry liability if same adverse health effect of cell phone use is ever proven. That may be a reasonable lawyer-driven response for industry in such a situation, but is it a reasonable approach for a regulator acting in “the public interest”?
While RF exposure to your head may not be doing you any harm, it certainly isn’t doing you any good. Thus while CTIA would prefer that the public just be given reassurances that everything is OK, presumably because “people trust government”. Well, the papers I read seem to indicate that many Americans do not trust government and FCC’s stonewalling on RF safety probably isn’t helping.
A better approach would be for FCC to clearly state that the best evidence shows the current standards are adequate but that individuals can take certain steps to decrease their exposure such as
- using Bluetooth-like earpieces,
- using phone preferentially in locations with stronger base station signal/“more bars”, and
- considering phone with lower SAR values. (Note this last issue is the one that FCC secretly flip-flopped on last year and has never publicly explained.)
The cellular industry’s long term legal liability should not be an issue here. If cell phones are really safe, then it doesn’t matter how any new public information acknowledges possible risk. Yes, such a public information change might impact the industry’s liability if a cause and effect relationship is ever proven, but in that case wouldn’t voluntary lower public exposure have been a government positive action?
So, CTIA feel free to play your silly games with San Francisco on public knowledge of SAR data, but FCC should decide that in the face of uncertainty the “public interest” is not necessarily defense of CTIA and its membership but in protecting the public.
CTIA, SF, & SAR: Round 2 - The Craziness Continues

Yesterday, CTIA opened Round 2 of its struggle with the elected government of San Francisco. A press release proudly announced
Today, CTIA-The Wireless Association® filed a lawsuit in the U.S. District Court Northern District of California San Francisco Division to block enforcement of the San Francisco “Cell Phone Right-to-Know” ordinance. The ordinance challenges the Federal Communication Commission’s (FCC) determination that all FCC-compliant wireless handsets are safe by mandating that retailers post Specific Absorption Rate (SAR) values. The ordinance misleads consumers by creating the false impression that the FCC’s standards are insufficient and that some phones are “safer” than others based on their radiofrequency (RF) emissions.
The CTIA complaint filed in federal district court is shown at left and linked to the image. In filing this complaint CTIA has engaged 4 different law firms:
Jones Day - “more than 2300 lawyers around the world”
DrinkerBiddle - “We lead complex and sophisticated business transactions and litigate many of the most important legal challenges that our clients face.”
Wiley Rein - “Broadcasting & Cable has recognized Wiley Rein as a ‘powerhouse law firm.’ “
Kirkland & Ellis - “A law firm serving global clients”
CTIA members:
How much is this costing you?
Is that why you don’t have money for buildout of new systems?
Since voice minutes are actually decreasing due to the growth of smartphones which are much more intensive users of your networks and for which SAR values are much lower, why does this really matter now?
The CTIA Complaint drafted by its 4 pricey law firms states that
“the Ordinance is expressly preempted by Section 332(c)(3)(A) of the Communications Act, which prohibits state-imposed conditions on “entry” to the wireless market, including point of sale ‘warning requirements’ and labeling requirements” (p.3, l.7-9)
A quick review of Section 332(c)(3)(A) finds no mention of “ ‘warning requirements’ and labeling requirements’”.
The complaint states in its opening paragraph:
The FCC has stated that any cell phone that complies with the (SAR) standard is safe, regardless of whether its SAR value is at or somewhat below the SAR limit” (p. 1, l. 27-28, emphasis in original)
Yet later on when it discussed this in depth the only reference it gives to FCC’s safety finding is a URL to the Commission’s Consumer & Governmental Affairs Bureau webpage, not to a finding by the Commission in a decision. The section they quote from that webpage is
The FCC requires cell phone manufacturers to ensure that their phones comply with these objective limits for safe exposure. Any cell phone at or below these SAR levels (that is, any phone legally sold in the U.S.) is a "safe" phone, as measured by these standards. The FCC limit for public exposure from cellular telephones is an SAR level of 1.6 watts per kilogram (1.6 W/kg).
I have trouble going from this FCC staff remark on a web page to the CTIA viewpoint stated about: “The FCC has stated that any cell phone that complies with the (SAR) standard is safe, regardless of whether its SAR value is at or somewhat below the SAR limit”.
CTIA’s ever quotable John Walls said in the press release “The problem with the San Francisco ordinance is not the disclosure of wireless phone SAR values – that information is already publicly available.” Yes now it publicly available, but no thanks to CTIA and its membership. Ten years ago they strongly fought Chairman Kennard on this issue when he sought to follow the UK in making the SAR data readily available to the public. They tried to keep the information as buried as possible within the FCC’s ever chaotic website.
But Mr. Walls, why aren’t you also suing or at









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